Benefits of Integrating Your Payment Processing with Other Business Tools
Your payment processing services allow you to accept transactions from credit card, debit card, check, and cash customers from around the world. Integrating with your other business tools you have at your disposal can deliver even more impressive results for your business.
Once you’ve made these integrations, you may find yourself wondering how on earth you got along without these services linked in the past.
eCommerce platforms are software solutions that allow businesses to build virtual storefronts on the web. These storefronts allow your business to show your goods to audiences around your town and across the world, no matter your industry.
Payment gateways allow you to accept payments for the goods you sell online through credit cards or direct payment processors. Not only do these gateways work with online storefronts or ecommerce platforms, but they also work with traditional brick and mortar businesses too. At least, once you’ve integrated the payment gateway with your ecommerce platform.
Shopping Cart Integration
Integrating payment gateways with your payment processing software allows the following benefits as well:
- Provides frictionless checkout. The checkout page is embedded directly in your website, so customers don’t need to leave to complete the transaction. This is in contrast to third-party payment processors, such as PayPal and Square, that require customers to go to another website to complete their transactions before being rerouted back to your website.
- Built-in fraud protections.
- Ability to accept coupons and discount codes.
- Ability to create custom forms so you can request the information you require (this can be essential for achieving PCI compliance, preventing chargebacks, etc.).
It offers outstanding possibilities for your business and is certainly worth considering. In fact, this is only the beginning as there are many other business tools you can integrate with your payment processing services for impressive effects.
Your customer relationship management (CRM) interface can be instrumental in helping you relate better to your customers by understanding their previous transactions. Once you integrate your CRM with your payment processing tools you enjoy access to more in-depth reporting features to help you track your business and understand it betteralong with easier collection and storage of the information you’ve gathered.
Information is king in business today and the more access you have to information, the better you can begin to understand and predict buying trends among your customers at-large as well as with specific customers. This can help you create a more tailored shopping experience and bring in more profits for your business.
Accounting Software Integration
Your accounting software is one of the most important tools many small business owners have today. It helps you keep track of sales, income, expenses, tax information, and more. Integrating this invaluable software with your payment processing tools allows you a wide range of benefits, including:
- Better record keeping capabilities
- Fewer errors in transmitting data
- Frees up huge amounts of time for more profitable pursuits unrelated to record-keeping
With so many potential benefits for integrating your payment processing software with your other business tools online, why are so many people so hesitant to do so?
There are actually several reasons this is such a difficult leap for many small business owners. The biggest one, however, is fear. You may be afraid you’ll make a mistake that can’t be corrected or that you will somehow expose your business to greater risk by doing so.
Zenti Services understands you have a lot of questions about what’s available to you and how you can use it for the best results. Take advantage of Zenti Connect, our payment gateway featuring built-in fraud protection that easily integrates into any existing software. Contact us today with any questions you may have about integrating our payment processing services with other tools for building your business. We can walk you through the entire process and answer any questions you may have.