It’s no secret that cannabidiol (CBD) is becoming more popular daily. You may have seen it for sale on many ecommerce websites, but can you sell CBD on Facebook? You might even be thinking of starting a business that sells CBD products.
Digital advertising on social media platforms like Facebook and Instagram can be valuable for CBD brands looking to increase their reach and sales. But is CBD advertising allowed on Facebook? Get the facts and alternatives to marketing CBD on Facebook and how to start a CBD business.
Table of contents
- What is CBD?
- Can You Sell CBD on Facebook Marketplace?
- Can You Buy CBD on Facebook?
- Can You Advertise CBD on Facebook in 2022?
- Can You Sell CBD on Social Media?
- How Do I Sell CBD Oil on Facebook?
- Other Ways to Market Your CBD Products
- Getting Started with Your CBD Business
- Choose Zenti
What is CBD?
CBD is a compound found in cannabis plants. Unlike its more famous cousin, THC, CBD doesn’t produce any psychoactive effects. Instead, it has various potential health benefits, including reducing anxiety and inflammation.
Customers can consume CBD in various ways, including oils, capsules and edibles. Sellers also add it to lotions and creams for topical use. Some people find that CBD helps them relax and sleep better, while others use it to manage pain or reduce stress.
Because it doesn’t produce any mind-altering effects, people are increasingly using CBD as an alternative to traditional medicine.
Can You Sell CBD on Facebook Marketplace?
While Facebook’s advertising policies can be confusing and difficult to navigate, CBD brands can get their ads approved on the platform. However, it requires effort, and there’s no guarantee of success.
The best way to increase the chances of getting an ad approved is to ensure it complies with all of Facebook’s stated policies. Additionally, submitting multiple ads for review is helpful, so if Meta, the parent company of Facebook, rejects one ad, it might approve the others.
Can You Buy CBD on Facebook?
Yes, customers can buy CBD on Facebook. However, because Meta’s algorithms are set up to flag and remove cannabis-related content, it’s essential to be creative with your language and imagery when selling CBD on Facebook.
Can You Advertise CBD on Facebook in 2022?
Getting Facebook ads approved can seem daunting, but it doesn’t have to be. Here are a few tips for quick ad approval.
- Ensure your ad meets all of Facebook’s advertising policies. You can find up-to-date policies by visiting the Facebook Advertiser Help Center.
- Be clear and concise in your ad copy. Include only the most critical information and check that your text is free of grammar and spelling errors.
- Include a high-quality image or video. Great photos or videos will help capture the attention of potential customers and make your ad stand out from the crowd.
To give your CBD brand the best chance for Facebook advertising approval, be sure to:
- Use images that feature completely clothed people who aren’t engaged in controversial or unsuitable activities for a general audience (e.g., no pictures of people smoking cigarettes).
- Include a clear, prominent disclosure that your product contains CBD (in the text accompanying your ad or in the actual image itself)
- Your ad must not make any claims about the health benefits of CBD, and it must target adults over 21. You should also avoid using images containing cannabis leaves or other symbols associated with illicit drug use.
Unfortunately, there’s no foolproof way to guarantee that Facebook or Instagram will approve your CBD ad. However, following these guidelines will increase your chances of success.
Can You Sell CBD on Social Media?
You’ve likely seen the ads for CBD products claiming it’s a cure-all for everything from anxiety to pain to insomnia. And as CBD’s popularity has grown, so too has the number of companies trying to sell it.
But with social media platforms cracking down on cannabis-related content, advertising CBD can be tricky. Amazon, Instagram, Google, Facebook and other platforms have different rules about CBD advertising. The one common thread most platforms share is a “soft” ban approach. The soft ban means CBD companies can put up ads. However, they need to be vague about what they’re selling.
CBD companies have found ways to skirt these rules, but it takes creativity, time and money. The most common workaround is to avoid mentioning CBD in the ad copy or product listing. You can use general terms like “hemp extract” or “broad-spectrum hemp oil” or use creative imagery to convey the message.
CBD companies have also created social media accounts devoted to general wellness rather than overtly promoting their products. The goal is to avoid scrutiny from platform algorithms designed to catch and remove cannabis-related content.
While selling CBD on social media can be challenging, it’s far from impossible. With creativity and perseverance, you should be able to get your products in front of potential customers.
How Do I Sell CBD Oil on Facebook?
Since Facebook has almost 3 billion monthly active users, it’s no wonder many ecommerce businesses use the platform to sell their products. With the 2021 changes in Facebook’s advertising policies, now is a better time than ever to start selling CBD oil on Facebook. Here’s a step-by-step guide on how to do just that.
Create a Facebook advertising campaign
The first step to selling CBD oil on Facebook is to create ad campaigns. You’ll need to create campaign objectives that align with your business goals and create ad copy and visuals that will grab people’s attention. Make sure to target your ads to people living in areas where CBD oil is legal and to comply with all of Facebook’s advertising policies.
Create a Facebook business page
To sell CBD oil on Facebook, you’ll need to create a business page for your ecommerce store. You’ll use the business page to promote your products and drive traffic to your website. Be sure to fill out all the information about your business and upload high-quality photos and videos.
Start a Facebook group about CBD or health and wellness
Another great way to sell hemp-derived CBD on Facebook is to start a group about CBD or health and wellness. People are always looking for information about these topics. If you can provide valuable content, you can build an engaged following that visits your online store and buys your products.
Use a chatbot in Messenger
Finally, you can use a chatbot in Messenger to sell CBD oil on Facebook. Chatbots are computer programs that mimic human conversation, and businesses can use them to answer questions, provide customer support or even promote products and services. If you set up a chatbot for your ecommerce store, you can sell CBD oil directly through Messenger.
There are many ways to sell CBD oil on Facebook. The best way for your business depends on your business goals and objectives. But no matter which method you choose, comply with Facebook’s policies and guidelines. With billions of active users, there’s immense potential for reaching new customers and growing your business by selling CBD oil on Facebook.
Other Ways to Market Your CBD Products
If you’re thinking of starting a CBD business, there are many ways to go about CBD marketing without advertising on Facebook.
Here are some alternatives:
Whether you’re a small business or a large one, there are many benefits to marketing your CBD products offline.
For starters, it allows you to build personal relationships with customers and answer any questions they may have about your products. It also helps you connect with other businesses in your industry, which can lead to greater networking opportunities. Lastly, it allows you to reach customers who may not be using the internet to find CBD products.
If you’re looking for ways to market your CBD products offline, consider some of the following ideas.
You can open a brick-and-mortar store dedicated to selling CBD products. Physical storefronts can help you reach a local customer base and build word-of-mouth buzz.
As a community business, partner with already established companies in complementary industries, such as chiropractors, doctors’ offices, spas or gyms. You can offer informational materials about CBD or sell your products onsite at these locations.
You can also hold events or workshops on hemp products and their benefits. Education is an excellent way to reach new potential customers and tell them about your products in a fun, informative setting.
Whatever route you decide to take, remember that marketing your CBD business offline can be a great way to reach new customers and expand your brand awareness.
To reach customers interested in CBD products organically (without paid advertising), you need to include search engine optimization (SEO) in your marketing strategy. SEO makes your site more visible to Google and other search engines. You can do this by improving the content and structure of your site as well as by developing backlinks from other websites.
Investing in SEO ensures potential customers see your CBD products while actively searching for them online.
In addition, you can use SEO to target specific keywords that relate to your product. When implemented effectively, your website will appear at the top of search results when people are looking for CBD products.
Using SEO to market your CBD products, you can reach a broad audience of potential customers and significantly boost your sales.
Getting Started with Your CBD Business
Starting a CBD business can be lucrative, but doing the research first is essential. Here are the steps to get started.
Choose your product type
The first step in starting your ecommerce CBD business is to decide what kind of products you want to sell. Do you want to sell CBD oil? Edibles and ingestible CBD? Topicals? Many options exist, so take some time to research the different product types and decide which is right for your business.
Find a reputable supplier
Once you’ve decided on the type of product you want to sell, it’s time to find a supplier. Choosing a reputable supplier for your ecommerce CBD business will ensure you get high-quality products that meet all the necessary safety and quality standards. Take some time to research different suppliers and ask for recommendations before making your final decision.
Find a payment processor
Since many merchant providers consider CBD a high-risk industry, you may find limited options. A high-risk assessment results in higher processing costs and an increased barrier to entry for many small business owners who want to cash in on this profitable niche market.
If you sell CBD products online, it’s essential to be aware that PayPal and Stripe prohibit the sale of these products. They may even close your account without warning if you violate their policies. While other payment processors, such as Square, accept CBD payments, they typically charge higher rates than what you usually pay.
We recommend using a specialized CBD merchant account provider to avoid issues and get the most competitive rates.
Zenti is a specialized high-risk merchant account provider that caters to the needs of CBD businesses.
There are many reasons to choose Zenti as your CBD payment processor. Zenti offers various processing techniques to ensure your merchant account is smooth and straightforward. In addition, Zenti provides merchants with premium high-risk merchant services and is available 24/7 to answer any questions you may have.
Your Zenti merchant account features include multi-bank processing, fast settlements and a secure payment gateway.
With Zenti, you can be confident that your CBD merchant account is in good hands.
Contact Zenti today.